Personal Branding10 Killer Linkedin Post Ideas: A Guide With Examples

Riya Thambiraj·Oct 03, 2024

Learn the best time to post on LinkedIn to boost engagement. Discover key factors, trends, and tips to optimize your LinkedIn marketing strategy.

Introduction

When it comes to LinkedIn, creating posts that engage your audience and elevate your presence can be tricky. That’s why we’ve compiled a list of 10 powerful LinkedIn post ideas that will help you stand out. Whether you're a business professional, entrepreneur, or marketer, posting on LinkedIn strategically can build your brand, establish credibility, and generate leads. In this guide, we'll dive into creative examples and explore LinkedIn post ideas to help you capture attention and boost engagement. Plus, we'll touch on some of the best LinkedIn automation tools to make your posting process more efficient.

Why Your LinkedIn Posts Matter

LinkedIn is more than just a networking platform—it’s a place where your posts can lead to meaningful connections, job opportunities, and business growth. To maximize these benefits, you'll need to post quality content regularly and understand the best strategies for posting on LinkedIn.

1. Thought-Provoking Posts That Get People Talking

One of the best ways to engage your audience is by sharing your thoughts on current industry trends or personal experiences. Here's how to get the conversation started:

  • Share Your Journey: Reflect on your career path, challenges, and lessons learned. Posts that offer a behind-the-scenes look at your personal or professional life humanize your brand and build authenticity. Example: "Looking back, I never thought switching industries would be this rewarding. It wasn’t easy, but here’s what helped me through the process..."
  • Discuss Industry Trends: Comment on the latest trends or updates in your field. This positions you as a thought leader and encourages others to share their insights. Example: "AI is reshaping the future of marketing, but here’s what I believe will always require a human touch..."

2. Explore LinkedIn Post Ideas Using Images and Videos

Adding visuals to your LinkedIn posts can significantly increase engagement. In fact, images and videos tend to get more views and interactions.

  • Share Infographics: Offer valuable information in a visually appealing format. Infographics make complex data more digestible and shareable.
  • Post Behind-the-Scenes Videos: Show what happens behind the curtain of your business or personal life. This adds a personal touch and helps your audience connect with you on a deeper level.

Pro Tip: Draftly, a LinkedIn automation tool, can help schedule these posts in advance, so you can maintain consistency while focusing on creating quality content.

3. Create Polls That Spark Conversations

Creating polls on LinkedIn is an excellent way to gauge opinions and foster interaction. Polls engage your audience by asking them to share their thoughts quickly.

Create polls on LinkedIn

Polls like this invite diverse opinions and often encourage lively discussions in the comments.

4. Success Stories and Testimonials That Build Trust

People love success stories. Sharing your achievements or testimonials from clients can significantly boost your credibility.

  • Client Success Stories: Share how your product or service solved a problem for a client. These posts are especially impactful when told from the client’s perspective.
  • Testimonial Post Example: "Working with Draftly has transformed how we manage our LinkedIn content. We now spend less time posting and more time engaging with our audience."
Sephora sharing their achievement on LinkedIn

5. Share Curated Content for Industry Insights

Curating content from trusted sources shows that you’re informed and can spark meaningful discussions.

  • Share Relevant Articles: Select insightful articles from industry leaders and add your own commentary to personalize the post.
  • Create Weekly Roundups: Post a weekly list of must-read articles or resources that your audience will find useful. This positions you as a go-to source for valuable content.
Spark meaning conversations

6. Showcase Achievements and Milestones

Celebrating wins, both big and small, allows your connections to share in your success and may inspire others.

  • Milestone Example: "Excited to announce that our app just hit 10,000 users! Couldn’t have done it without our amazing team and partners."
Share your achievements on LinkedIn

7. Ask Thought-Provoking Questions

Encourage engagement by asking questions that invite your audience to share their opinions, stories, or ideas.

  • Question Post Idea: "What’s the best career advice you’ve ever received?" These types of posts generate lots of comments and help foster a sense of community.

8. Offer Value-Driven Content

Posting tips, how-tos, or free resources will make your profile a go-to hub for valuable insights.

  • Free Resource Example: "I’ve compiled a guide on how to get noticed on LinkedIn—feel free to download it here."

9. Share Personal Growth Stories

Sharing stories of personal growth and transformation can resonate with your audience on a deeper level. Posting on LinkedIn is a great way to connect with others by sharing these experiences.

  • Growth Story Example: "Stepping out of my comfort zone has led to the most significant achievements in my career. Here’s why embracing discomfort can be your biggest asset..."
Share your story in LinkedIn

Tips for Maximizing Engagement on LinkedIn

To make your posts even more effective, consider these tips:

  • Use Hashtags Wisely: Choose hashtags related to your industry or post content to make it more discoverable.
  • Optimize Posting Times: The best time to post on LinkedIn is typically during weekdays, early mornings, or around lunch breaks when professionals are most active.
  • Share Actionable Advice: Posts that offer practical advice or actionable steps are more likely to be saved and shared.

Pro Tip: Tools like Draftly can help you automate your posts and ensure that you’re posting consistently during peak engagement hours.

Conclusion

Creating engaging content on LinkedIn doesn't have to be difficult. By exploring different LinkedIn post ideas, sharing stories, and offering value to your audience, you’ll be able to grow your LinkedIn presence effectively. Remember to post quality content regularly and to make use of tools like Draftly, which can automate your efforts while ensuring your posts remain authentic. Building a strong LinkedIn profile is all about consistency, connection, and creativity. Also, don't forget to check the best time to post on LinkedIn to maximize your reach. Start implementing these ideas, and watch your engagement soar.